Pricing E-book

Value-Based Pricing for Product Managers

Download E-book:

Value-Based Pricing for Product Managers

Inside this e-book

  • Why value-based product management is key to pricing power
  • How starting the product journey can guide your feature trade-offs
  • How to quantify the "value" in value-based pricing
  • How to mitigate customer backlash to pricing

 

" We found the pricing canvas workshop eye-opening! It completely changed our understanding of how pricing should be created and controlled using process and data. Can't recommend enough!"

Colin Hirdman

Co-Founder, Augurian

Get your team together

Pricing is multi-disciplinary. Get your product, marketing, sales, and finance team together.

Set aside two half-days

Set aside at least half a day. Collect the relevant data and validate your inputs.Get together for another half day.

Focus on growth

First identify a specific growth path. Then create the pricing and monetization strategy to execute that growth.

How to make best of the Pricing Canvas™?

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Request a free pricing discovery call

We're here to help every step of the way. Schedule a free discovery call and tell us about your space. Together, we can create an approach to your pricing and monetization opportunity.